Discover your reason for being with this soft sponge fleece sweatshirt inspired by the Japanese concept of IKIGAI (生きがい). The Reason for Being design celebrates purpose, meaning, and finding a connection between what you love doing and what matters to you.

Designed for anyone searching for their purpose, navigating a career transition, or choosing to live with more intention, this unisex sweatshirt pairs everyday comfort with a message that matters. Pull it on for a quiet morning, a creative afternoon, or the next step toward something you believe in.

Every purchase supports our mission to give back through our Room to Grow partnership.

WHY IT MATTERS

Ikigai is often translated as a reason for being. It doesn't have to be an impressive title or a single grand calling. It can be the people you care about, the things you love creating, and the small moments that make life feel worthwhile.

Like our IKIGAI 'Reason for Being' Tee, this design is a daily reminder to make room for what matters and build a life that feels aligned with who you are. You don't need to have everything figured out to have something worth showing up for.

PREMIUM CONSTRUCTION

✓ 8 oz. sponge fleece for soft, everyday comfort
✓ 52% Airlume combed and ring-spun cotton / 48% polyester
✓ Drop-shoulder seam and retail fit
✓ Ribbed cuffs and waistband
✓ Pre-shrunk, side-seamed construction
✓ Unisex sizing

PERFECT FOR

✓ Anyone searching for purpose and meaning
✓ Everyday casual wear and layering
✓ Meaningful gifts for deep thinkers and seekers
✓ Career transitions, new chapters, or fresh starts
✓ People choosing to live with more intention

8 oz. 52% Airlume combed and ring-spun cotton, 48% polyester sponge fleece (32 singles). Drop-shoulder seam, retail fit, ribbed cuffs and waistband. Pre-shrunk, side-seamed construction. Unisex sizing. Sustainable manufacturing.

Machine wash cold inside-out with similar colors. Tumble dry low, delicate setting. Do not bleach.